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7 Common Packaging Design Mistakes That Kill Your Brand
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Lead Designer•2026-01-23Design Pitfalls to Avoid
Even the best product can fail if its packaging doesn't communicate quality...
Deep Dive: Common Questions
Q. What is the most common design mistake?
Using low-resolution images or logos that appear pixelated when printed.
Q. How much 'white space' should a design have?
Clean designs usually have 30-50% white space to let the brand message breathe.
Q. Are bright colors bad for luxury brands?
Not necessarily, but they must be balanced with premium finishes like matte or spot UV.
Q. Why is font size important on packaging?
If customers can't read the ingredients or instructions easily, they lose trust in the product.
Q. Should I design the inside of the box?
Yes! The inside is a prime real estate for 'Thank You' notes or brand stories.
Q. What file format is best for printing?
Vector formats like AI, EPS, or high-res PDF are essential for sharp printing results.
Q. Does 'Over-Packaging' affect sales?
Yes, modern consumers find excessive plastic and oversized boxes frustrating and wasteful.
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