How Custom Packaging Can Increase Your Sales by 30%
Investing in the Box
Most businesses view packaging as a cost. Successful ones view it as a marketing investment...
Deep Dive: Common Questions
Q. Can a box really increase sales?
Yes, premium packaging increases the perceived value, allowing for higher price points and better margins.
Q. How does packaging improve customer retention?
A memorable unboxing experience creates an emotional connection, making customers 60% more likely to return.
Q. Is custom printing expensive for small businesses?
With digital printing, short runs are now affordable, allowing startups to look like major brands.
Q. What is the ROI of custom packaging?
The ROI comes from reduced marketing costs (via social sharing) and lower return rates due to better protection.
Q. Should I put my social media handles on the box?
Always. It bridges the gap between the physical product and your digital community.
Q. Does packaging affect Amazon rankings?
Indirectly, yes. Better packaging leads to better reviews, which boosts your organic ranking.
Q. What is the 'Viral Factor' in packaging?
It's a design so beautiful that customers feel 'compelled' to photograph and share it online.
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